Elroy spent his early career navigating the world of agriculture commodities, helping to expand his family’s business into new markets. He worked to set up the distribution ecosystem across international markets including challenging territories like China, the US and Russia, building connections and the distribution strategy from the ground-up. 

Upon returning to Singapore after a decade overseas, Elroy has spent the last few years immersing himself in the world of cryptocurrency and NFTs. A Web 3.0 enthusiast, he has now combined his understanding of crypto with his personal passion for using Web3 tools to create better digital products and experiences. The architect of the community, Elroy is lead designer of the ARC experience from community interactions and content to its user interface and its technology backbone.